This base fee is not included in the partner budget and does not appear in any performance data or click costs. The fee is listed on the invoice as a separate line item.
The partner/promotional CPC is charged for:
The provider sets a minimum limit that the partner can choose as the daily limit for their shop.
Invoicing is issued in aggregated form and, as a rule, no later than the 5th and the 20th of each month.
If sales tracking is not enabled or not fully functioning, a 20% surcharge is applied to the billed CPC.
Setting up the partner account and the standard integration of product data is free of charge. For services and complex catalog or format adjustments to the materials provided by the partner (logos, images, texts, and data) with special technical requirements, a fee will be charged. The current fee is determined by a mutual agreement with the partner at that time.
You can view the standard eCPC, the base eCPC, and the eCPC bid recommendations at the following link.
The minimum eCPC is £0.01. Any bid submitted below £0.01 will automatically be raised to £0.01.
1. Bidding procedure
The provider offers the partner a “bidding procedure,” in which the partner specifies how much they are generally willing to pay for a user’s click-out (hereinafter “click price bid” or “enhanced CPC (eCPC)”). The provider will then modify the partner’s eCPC bid in real time depending on the user’s conversion likelihood. This means the eCPC bid is increased/decreased when the conversion likelihood for the user is high/low (this adjustment occurs after applying any bid adjustments you have set). The provider may enable the partner to bid based on products, categories, or a combination of both.
2. Requirements for click price / eCPC bids
a. To participate in the bidding procedure, the partner may submit any click price bid based on products, categories, or a combination of both, provided it exceeds £0.00. However, if the partner does not use the bidding procedure or does not submit click price bids for their products (or such submission fails for reasons attributable to the partner), click-outs will be billed based on the standard eCPC according to the price list (available at the following link). The same applies if the partner submits a click price/eCPC bid of £0.00, an empty bid, or a negative bid.
3. Daily and monthly budgets
a. The partner can set daily or monthly budget limits for click price/eCPC bids.
b. The partner must notify the provider of any changes to daily or monthly budgets in a timely manner—i.e., at least 72 hours before the change takes effect—in text form (email is sufficient) so the changes can be applied.
c. If, for technical/operational reasons, products continue to be displayed after the daily or monthly budget limit has been reached (e.g., due to caching; also after contract end), clicks beyond the budget limit will still be billed at the agreed CPC rates, but capped at a maximum total of 105% of the agreed budget. In other words, if display continues for technical/operational reasons after the budget limit is reached, at most an additional 5% of the budget will be billed.
d. Valid for contracts signed on or after 1 February 2022: If the partner’s daily budget limit is not reached, the remaining budget is placed in a “piggy bank.” The budget stored there is automatically used on other days when the budget limit is reached before the end of the day. This means the partner is not taken offline for the rest of the day when the daily budget limit is reached; they remain visible by using the accumulated piggy-bank budget until that budget is also exhausted. Any remaining piggy-bank budget expires at the turn of the month.
